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Primer Primer

Goal management where everyone sets the goals.

Leaders set direction. Managers and employees define their own targets and what counts as success. Everyone sees how their work connects to the goals above them.

After Primer

Ask anyone in the company what they're working on and why it matters. They'll have an answer, and it will match yours.

  • Company Revenue growth
  • Your team Win Rate
  • You Schedule Adherence

Composite Score

3.6
Effective

↑0.2 prev. cycle

Schedule Adherence
30% Effective
Budget Variance
25% Concern
Win Rate
20% Effective
Incident Frequency
25% Content
A small leadership team in conversation around a wood table in a warm, sunlit office.

Every goal does one of three jobs.

Predict

Leading indicators your teams choose, because they know what drives the outcome.

Report

Lagging indicators your board asks for. Revenue, retention, delivery.

Comply

Safety, legal, and audit requirements. Non-negotiable.

Two colleagues mid-conversation beside a window, engaged and listening.

One payment. Yours forever.

$5,000 for the complete source code. Run it on your own infrastructure. No subscriptions, no seat fees. We never see your data.

$5,000

$5,000 perpetual license

Plus any applicable taxes or fees.

Test it on your team
  • Complete source code
  • Deploy on your infrastructure
  • Modify however you want
  • Have it forever
Why $5,000 Security Deployment License terms